· Good, snappy title: Provocative or intriguing titles often invite and attract the readers. Examples include: “Another nail in the coffin” or “Two fingered salute”.
· Good content: Topical, well written, easy to read and informative content often attracts readers to your blogspot. Getting your readers to think and be engaged by your information is vital.
· Controversial content: Always draws a crowd. Controversial statements, backed up by evidence, usually gets readers involved as their opinion can be stated and explored. It allows the blogger as well as readers to speak their mind.
· Good, colourful images: Usually attract readers. Images can also be useful in illustrating and informing your readers of what the blog is about.
· Use of hyperlinks: This allows the reader to become more deeply involved in the topic or discussion. They also allow the topic to be extended and allows the blogger to further elaborate.
· Use of humour: Humour, wordplay and satire can be used to strengthen your blog post, as well as entertain readers. However there are also times where seriousness is required to deal with a topic.
· Be brief: blogging is not essay writing, it should be kept simple and sophisticated.
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